photo credit: Wet n Wild Beauty

i stumbled upon this tid-bit earlier this week and though i'm surprised because Wet n Wild has never had a celebrity face, i'm also happy because it means Wet n Wild as a brand is getting bigger. 

          Together, Wet n Wild and Fergie will kick off a multi-year worldwide campaign that empowers women to approach beauty in a fearless, hip yet economically-savvy way. In addition to promoting Wet n Wild products via promotional materials, planograms and events which will feature Fergie, the brand will introduce Fergie signature lines by Wet n Wild, exclusive collections that will be a reflection of the singer's rock star glam style.

there is no doubt that Wet n Wild has become a favorite drugstore brand among makeup lovers and i'm actually excited and intrigued by this partnership. hopefully, it will mean more great products coming from Wet n Wild in the near future.

what do you think of this partnership?

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